Since 2006, the brand, ACCESSIBLE PORTUGAL, has grown to become the institution for the promotion of Accessible Tourism for All in Portugal. It its current legal format, considered to be the most appropriate for its aims, this private, non-profit Association is an entity that qualifies tourism supply and demand for all segments of the market according to their distinctive characteristics. Accessible Portugal promotes the development of areas that are gearing up to welcome a diversity of clients / tourists from a growing market, improving the quality of the lives of residents who also have a diversity of needs that must be satisfied.
The promotion of Accessible Tourism from this perspective has been major success. The aging world population, particularly that of major tourist source markets, together with their growing and consolidated desire to travel, naturally require tourist destinations to gear themselves up in an endeavour to respond to the respective challenges.
These challenges refer to the quality and safety that clients, increasingly more demanding and more aware of their rights, attach great importance to.